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Realizing the Promise of Big Data

The world is undergoing a major shift as the “where,” the “what,” and the “how” of computing change:

      The “where” of computing is moving from on-premise to cloud, changing the economics of computing and creating a new wave of data fragmentation.

      The “what” is shifting from transaction processing to “interaction processing”—people interacting via social media and devices interacting via “the Internet of things”—unleashing unprecedented volumes of interaction data.

      The “how” is moving from desktops to mobile devices, empowering users with context-aware and location-based services and generating a surge in device and sensor interaction data.